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7 Simple Yet Common Press Release Mistakes It may look easy, but it’s not. Crafting that perfect press release can take hours. Now imagine this: You spend hours and finally have it worded exactly the way you want it. You send it off and cross your fingers hoping for good coverage. Then you reread it, …

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Last Chance for Early Pigeon Pricing! This headline came from a sister organization of one of our clients.  When I saw it my attention was immediately drawn.  Oh, not because I wanted to get the advertised special pricing but because an organization deliberately chose to call their members pigeons! A week or so ago while …

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